Direct Mail
Direct mail you can actually track
A built-in print shop for postcards, letters, and EDDM — fulfilled through Lob, designed with AI copy tools, and stamped with a trackable QR on every piece so you finally see what mail brings back.
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Direct mail still works in the trades — homeowners hold a postcard, they don't scroll past it. The problem has always been proving it worked. Limitless fixes that. Design your piece with built-in tools and AI-written copy, manage your address lists, and send postcards, letters, or EDDM fulfilled through Lob. Every piece carries a trackable QR code, so scans and responses are tied to real contacts and campaigns. Run multi-touch sequences instead of one-and-done drops, and watch the attribution build inside the same CRM where the rest of your marketing lives.
The problem this solves
What it's like without it.
You can't tell if mail worked
Traditional direct mail is a black box — you send it and hope. A trackable QR on every piece captures scans and responses, so you see exactly what came back.
Design and copy are a hassle
Hiring a designer or wrestling with templates slows every campaign. Built-in design tools and AI copy get a professional postcard ready fast.
One drop rarely lands
A single postcard is easy to miss. Multi-touch sequences put your message in front of the same households more than once, when it actually sinks in.
Mail lives outside your marketing
When direct mail runs in a separate service, its results never join the rest of your data. Limitless keeps mail inside your CRM, so attribution ties back to contacts and campaigns.
How it works
Up and running in minutes.
1. Build your list
Manage your address lists in the platform, or target areas with EDDM to reach entire postal routes.
2. Design the piece
Use the built-in design tools and AI copy to create a postcard, letter, or EDDM mailer, complete with a trackable QR code.
3. Send through Lob
Fulfillment runs through Lob, so your pieces are printed and mailed without you touching a print shop.
4. Track the response
Every scan and response is tracked per mailer and attributed to the campaign and contact, so you see the real return.
Everything it does
The full capability set.
Print shop with Lob fulfillment
Order postcards, letters, and EDDM that are printed and mailed through Lob — no separate print vendor, no trips to the post office.
Postcards, letters, and EDDM
Choose the format that fits the campaign: targeted postcards and letters to a list, or EDDM to blanket whole postal routes.
Built-in design tools and AI copy
Design pieces right in the platform and generate marketing copy with AI, so a professional mailer comes together fast.
Address list management
Build and manage the mailing lists your campaigns send to, all in one place.
Trackable QR on every piece
Each mailer carries a unique QR code, so a scan is captured and tied back to the campaign and contact — the piece that makes mail measurable.
Per-mailer scan and response tracking
See scans and responses broken down per mailer, so you know which pieces and which campaigns actually drove action.
Multi-touch sequences
Send a series of mailers to the same households over time instead of a single drop, so your message lands when it counts.
Perfect for
Who gets the most out of it.
Better together
Why it beats DOPE and PostPilot
The bigger picture
Included in Limitless, which also does:
Pricing
Every plan includes every feature.
Plans run from $49/mo for a solo operator to $1,499/mo for large operations — you're only choosing how big your crew is. Limitless CTV is an add-on managed service.
FAQ
Questions, answered.
How is the mail actually printed and sent?+
Fulfillment runs through Lob. You design the piece in Limitless, and Lob prints and mails it, so there's no separate print vendor to manage.
How do I track whether direct mail worked?+
Every piece carries a trackable QR code. Scans and responses are tracked per mailer and attributed to the campaign and contact, so you see the real return.
Can I do EDDM?+
Yes. Send postcards, letters, or EDDM. EDDM lets you blanket whole postal routes, while lists let you target specific addresses.
Do I need a designer?+
No. Built-in design tools and AI copy help you create a professional mailer fast, right inside the platform.
Can I send more than one mailer to the same homes?+
Yes. Multi-touch sequences send a series of pieces to the same households over time, so your message lands more than once.
How much does it cost?+
The direct mail tools are included in your plan — monthly or annual pricing by crew size from $49/mo, with a 14-day free trial. Printing and postage are billed per piece through fulfillment.
Send mail you can finally measure
Start your free trial and put a trackable QR on every postcard you mail.